Adobe announced today that it has acquired Behance! Behance is a platform for creative people and teams to showcase and discover creative work. It is a product of New York-based company Behance, Inc., which has also created other services meant to organize creative people and support creative careers.
The Behance Network is the flagship service. It’s an online portfolio platform for creative professionals across multiple industries, including photography, graphic design, illustration and fashion. Organizations such as the AIGA, Adweek, ADC, and MTV have partnered with the Behance Network to create galleries of creative work. Behance powers online galleries for several Art & Design Institutions, such as Art Center College of Design, Rhode Island School of Design, and School of Visual Arts.
Although I can’t say what Adobe will do with Behance or the Behance Network, you have to admit that it’s a good move. Taking a platform already used by creatives and integrating it with the software and services Adobe has. Sounds like a huge win. Especially if you consider the capabilities of the Creative Cloud. Giving you the ability to sync, store, and share files. Check out the Adobe Blog for more information.